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How to Start a Private Label Supplement Business

Updated: Jan 4, 2023

How to Start a Private Label Supplement Business And Where to Sell Your Products

Are you interested in expanding an existing retail business by selling your own line of nutritional supplement, or perhaps even starting a new supplement business from scratch?

Did you know that you don’t have to be a nutrition expert in order to sell your own brand of nutritional products? Investing in private labeling can be a convenient way to bypass the time-consuming science and lab portion of product development, allowing you to focus on branding, marketing, and finances.

Continue reading the article below to learn more about private label supplements and how you can start a private label supplement business.

What Are Private Label Supplements?

Private label supplements are nutritional supplements and vitamins that are manufactured by a third-party company, who then teams up with a business to sell the supplements under their name.

Design, packaging, and branding are all customized by the business with the help of the manufacturer. With all the lab work already done by the manufacturer, the business then can focus on branding, marketing, and other important parts of business development.

Pros of Starting a Private Label Supplement Business

Private labeling can be a fantastic tool to expand your existing health and wellness business. In fact, both startups and more established businesses can add nutritional supplements to their product offering as a way to increase sales while also growing their brand.

There are many pros to starting a private label supplement business. However, saving time is probably the best one! Manufacturers with experience in supplements can significantly cut down on the process of producing high-quality health and wellness products. What would usually take years to complete in the lab, can take a few weeks when done by expert private label manufacturers. Time equals money in the business world!

One more advantage of starting a private label supplement business is the affordable production cost. When starting a business, the investment can be scary. With that being said, an expert third-party manufacturer is a perfectly low-risk way for you to get started selling supplements. The cost of working in a lab and taking years to create and perfect supplements can be very expensive. Cut the time and added expenses, and invest in a private label company instead!

5 Simple Steps to Start Your Private Label Supplement Business

So you know what a private label is, and the benefits of owning a private label supplement business. However, where do you start? Below are 5 simple steps to help get you started.


1. Decide on What Supplement Products You Will Sell

The first step in any business is deciding what products you are looking to sell. Before deciding on a product, do your due diligence by researching what types of vitamins, supplements, or other health and wellness products are in high demand. For example, This article by MDLinx lists the top vitamins and supplements of 2020. Using information such as this can help you to narrow down into what niche of products you want to offer.


Stuck on what products to sell? Skip to step two and determine your audience first. This will help you to decide on a few products that will work best for your customers.

2. Pick Your Audience

Figuring out who your audience is, or who you are trying to sell to, is a significantly important part of any business. Think about who your buyers are and what they are looking to improve in their lives. Typically, those who buy supplements or are interested in any health and wellness products are focused on enhancing some part of their life.

For example, someone who is having issues sleeping would be searching for a product to help them get a good night’s rest. They could be the ideal target audience for your magnesium, melatonin, and vitamin B products.

3. Determine Your Brand

Why would a buyer pick your product over someone else’s? When working with a private label company to build your products, it is imperative to distinguish yourself from your competitors. Really think about what kind of brand your audience connects with and would buy from.


4. Choose How and Where You Will Sell

Today, there are an incredible number of ways to sell any product. Depending on your location, you may want to decide to sell online via retail marketplaces suchs as Amazon, through your existing business (such as a personal trainer or nutritionist), or via retail stores. Marketing and selling your products through your own website or social media accounts is also a possible option.

Pro tip: Register your business as an LLC (or the local equivalent in your country) to ensure things run smoothly on the legal side!

5. Find a Manufacturer

Researching and selecting a private label company can be daunting when there are so many options to choose from. How do you know which one will bring you the quality product and excellent customer service you are looking for? Some of the things you should look out for in a potential manufacturer are:

  • Quality. Don’t be hesitant to order product samples. This is a sure-fire way to be certain the company’s level of quality meets your standards.

  • Reviews. Google reviews will be your best friend. Check out the company’s evaluations from other buyers before you make the final decision to work with them.

  • Communication. Ask as many questions as you need to aid you in determining if their company will work well with your goals. This is also an excellent test for the company's responsiveness and customer service!

  • Low Minimum Order Ability. Unfortunately, sometimes business owners don’t end up selling their products. In this case, you want to be sure that you aren’t stuck with a bunch of extra products you over-ordered. If you’re unsure of demand, partnering with a company that offers low minimum orders is the best way to test the waters.

Picking a Private Label Supplement Company

Selling supplements through private label companies requires thorough research and plenty of creativity. It can be a successful step forward for your business, as long as you are selling a profitable product and have chosen a trustworthy, customer service-oriented, and quality-focused manufacturer.

A global number 1 research, development and production business group for cosmetics & functional food products, COSMAX is a great option if you are looking to scale your business to the next level. We aim to provide only the best private label health foods and supplements to our customers by investing in state-of the art production facilities and the best quality control.

With a global supply chain spanning over 1,300 companies in 30 different countries, COSMAX is ideally positioned to find an optimal and cost-effective solution for businesses everywhere. Whether you’re interested in selling capsules, gummies or jellies, there is a high chance that we already have the perfect product for you. If you’d like to find out more, contact us today.


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